The eLearning Guide
This program was designed to educate prospective customers on the value and impact of eLearning. It walks learners through the development process while offering a transparent look at what it's like to collaborate with our eLearning team — setting clear expectations and building confidence from the very first interaction.
My Role
Subject Matter Expert, Instructional designer, Project Lead, Content Developer, Brand Identity
Tools Used
Articulate 360, Vyond, LMS, Adobe XD
The Problem
Selling eLearning services can be a difficult conversation. Prospective customers often come in with little understanding of what eLearning actually is, how it's built, or what working with an outside team involves — leading to hesitation, misaligned expectations, and a longer, more friction-filled sales cycle. Without a clear, engaging way to educate leads early in the process, valuable time was being spent re-explaining the basics rather than focusing on fit and solutions.
Describe your image
Describe your image
Describe your image
Describe your image
The Solution
I proposed and developed a self-guided course that gave prospective clients a meaningful first look at what our team could offer. Rather than relying solely on sales conversations, the course allowed leads to explore at their own pace — learning how their organizations could benefit from eLearning, understanding the science behind why it works, and getting a firsthand feel for our team's capabilities and approach. It was both an education tool and a demonstration of our craft.
The program helped convert prospective customers more effectively by building trust and setting clear expectations before the contract was ever signed — reducing onboarding friction and shortening the path from lead to client.