Kanbe's Markets is a non profit that provides access to fresh, healthy foods in the areas of Kansas City designated by the USDA as a “food desert,” where residents lack consistent access to healthy and affordable food. Our goal was to create more awareness about how Kanbe's Markets is impacting Kansas City by eliminating food deserts and food waste. We wanted the brand to be approachable to community members while also showing donors that this is a trustworthy organization worth supporting.